Essay about Aristotelian Philosophy and Plays - 1777 Words

Aristotelian Philosophy and Plays According to Aristotelian philosophy a tragedy is a compressed development of a single plot. Aristotles principles have been derived from Greek mythology. He studied their plays, which had been enacted and hence laid down a set of rules. All playwrights and authors have followed his rules for centuries his rules have been considered a guide to a well-written tragedy. Aristotle states that for a play to be a tragedy the play should consist of a genre and generic attributes. It should have a mimesis/imitation for Aristotle all literature was an art of imitation as artists imitated life to produce their literature the same with the audience they would try to mime what they had seen heard or†¦show more content†¦Spectacle versus tragic or comic effects, Aristotle stated that plays that have painful situations striking people who are either friends or blood relatives could manipulate the audiences emotions and so work on their minds. Traditional and individual talent, if the work is derived from examples of previous greatest works then there is a restriction on the poet he cannot destroy the framework. Poetry inspiration and madness, Aristotle believed that a poet must be either really gifted to imitate any kind of human character or must be mad. Literature and the agon, according to Aristotle a tragedy must have two set of characters both whose ends are different because of their opposite nature. The ghost is introduced by Shakespeare right at the beginning the main character that is Hamlet is told of the gruesome evil and violent death of the ghost and the sexual aspect of the play was clearly evident when Claudius married Gertrude the ghost tells Hamlet that he has been given the duty to avenge the death of his father Hamlet now tries to find a way to kill Claudius although he doesnt know how to go about it. He ponders his thoughts expecting to do the deed immediately but instead drags it until the end of the play. In between he accidentally kills Polonious taking him to be the king. This brings about the cause for Laertes revenge. HamletShow MoreRelatedEssay on Changing Conceptions About What Emotion is939 Words   |  4 Pagesimmemorial, former sages and ancient scholars have initiated continuous discussion about it. A. A brief history of emotion before 19th century. Early stage of research about emotion can be represented roughly by Aristotelian western philosophy and Confucian eastern philosophy. 1) Aristotelian European philosophers’s opinion Before 20th century, people tend to have more qualitative and intuitive opinions about emotion; their social, culture and historical enviroments strongly influenced their theoriesRead MoreThe Armed Forces1525 Words   |  7 PagesI am against the inclusion of women in the armed forces based on the utilitarian concepts of the happiness of society as a whole, and the effectiveness of the armed services. I also draw conclusions from the Aristotelian principles of justice and women’s ability to be worthy of being soldiers Since the repeal of â€Å"Don’t Ask, Don’t Tell† in 2011, there has been a quiet uproar over the idea of female combat forces in our military. There are strong arguments from either side of the aisle; The maintainingRead MoreEssay on Galenic Medicine4299 Words   |  18 Pagesa part of the broader Aristotelian World View? In this essay I will strive to show the extent upon which Galenic medicine was incorporated in to the predominantly Aristotelian world view, concluding that Aristotelian philosophies underpinned the majority of Galenic theories and concepts. To achieve this I will primarily demonstrate the perceived link between medicine and natural philosophy that existed at the time. I will continue with a description of the Aristotelian Form, Matter and SubstanceRead MoreArgical Analysis Of Rosalind Hursthouses Virtue Ethics1175 Words   |  5 PagesIn Rosalind Hursthouse’s essay on Virtue Ethics, she aims to create a new type of ethics that is classified as aristotelian in nature. Hursthouse’s model is more agent-based rather than action-based, which implies that it is based on the individual’s characteristics rather than the type of action implemented. Although her discussion on virtue ethics is both intriguing and important, Hursthouses model falls short of being a viable ethical theory for several reasons. Firstly, the idea of agent-basedRead MoreHow Should One Live914 Words   |  4 PagesHow should one live? This question has troubled philosophers for millennia, with many attempts to definitively answer this. This essay sets out to explore two of these perspectives; Aristotelian virtue ethics and Kantian duty ethics. Moral philosophy is to depict the absolute ideal (Sullivan, 1980), Aristotelian virtue ethics argues that a virtuous eudemonic life constitutes a moral one. Kant differs; morality is rational and the categorical imperative it to be abided by to live as such. AristotleRead MoreWilliam Shakespeare s Macbeth, Othello, And King Lear1479 Words   |  6 PagesLear, written during the Elizabethan Era. Herbert Courson states the play as, â€Å" â€Å"a powerful even for the mature Shakespeare. [which]... demands that we share its experience intensely, that we fell the strength of Macbeth’s thirst for kingship, the force of Lady Macbeth’s persuasions, the anguish of Macbeth’s struggle before the murder, and the impact of nature’s retribution after the murder† (Coursen 1). This misadventures play differs from traditional tragedies because of its enchantment with theRead MoreWilliam Shakespeare s Hamlet - The Aristotelian Tragic Hero1529 Words   |  7 PagesShakespeare’s play, Hamlet, centers around Hamlet’s contemplation of killing his uncle in order to avenge his father’s death. Hamlet’s decisions and values come into play in determining his fate. However, Hamlet’s intended action to avenge his father’s death, rather his motivation, falls short due to his moral dilemma. Overall, Hamlet’s actions and values work together to create a connection between Hamlet’s state of mind and the condition of Denmark as well as, epitomize him as an Aristotelian tragic heroRead MoreA Few Comments On Naturalism837 Words   |  4 PagesA Few Comments on Naturalism I would like to begin this short review of our seminar readings regarding Naturalism with a few personal considerations. First of all, I have to confess that, mainly because of my background in Idealistic Philosophy, I struggle to see what the charm of any kind of Reductivism and/or strong (ontological) Naturalism might be. In general, I agree with what seems to be Cunningham’s main point, that is, that Naturalism can be posited only thank to a rather bad miscomprehensionRead MoreReview of Aristotles Nichomachean Ethics1388 Words   |  6 Pages Aristole’s Nichomachean Ethics is a critically acclaimed piece of literature that has laid the framework for philosophy as we know it today. It is considered to be a historical piece that was the first to address ethics in a unified, clear, and concise manner. The book was translated by F. H. Peters with an introduction by Hye-Kyung Kim. Aristotle was one of the great early philosophers who ventured to speak to humans about how they conducted themselves as they related to others; however,Read MoreOpedipus, a tragic hero Essay example1708 Words   |  7 Pagesembodiment of Aristotle’s characterization of a tragic hero through his ability to preserve his virtue and wisdom, despite his flaws and predicament. The Aristotelian view of a tragic hero does not expose the lack of morality or even the wickedness of the protagonist, based on an error of judgment. The tragedy and drama so perfectly fit the Aristotelian characteristics of Oedipus. Considering Aristotle’s definition of a tragic hero, it can be found that Oedipus fits the character description seamlessly

Censorship of Electronic Communication Systems - 1158 Words

CENSORSHIP OF ELECTRONIC COMMUNICATION SYSTEM Introduction. Communication system of society is changing rapidly with the time. In ancient ages people use to communicate with shouting. If people are much more apart from one another the letter writing was the only means of communication just before 500 years. Due to rapid development of science, now a days a message can be passed to millions of people who all are scattered in whole world by a simple electronic communication system. Due to electronic communication devices true as well as false message can be spread to the people with in short time, this may cause negative impact on society and country. For shake of betterment sometime it is necessary to censor some of the news, ideas,†¦show more content†¦4. Recently in our country its one of the hot topic .Some blogger insulted our beloved prophet through the blog. To stop violation among people Bangldesh government stop some of the blogs. Benefits of Censorship It is evident that the hotly debated issue concerning media censorship is hardly started, especially in today’s ever changing media. With the ever changing medial rules and regulations, media authorities are always on their toes with regards to evaluating what is fit for publication or broadcast. This article aims at highlighting both the pros and cons of censorship. 1. National Issue: a. In present days a country involve in developing nuclear weapon impasses ban on telecasting or broadcasting any news regarding nuclear weapon subject. b. A scandal or spreading obnoxious picture of very high official of the country needs a immediate censorship on electronic midea. 2. Censorship on news: During martial law special censorship is done in print and electronic media. 3. Protects young children. The most obvious benefit of censorship includes radical regulations aimed at protecting children from obscene content. Moreover, media censorship help prevent hate speech and other organizations that spread hate ideologies. By filtering media content, parents are sure that their children are safe from obscene content. 4. Upholds social value Internet censorship, on the other hand suppresses the sharingShow MoreRelated Should the Internet be censored? Essay861 Words   |  4 Pages Should the Internet be censored? From colonial times to the present, the media in America has been subject to censorship challenges and regulations. The Internet has become a vast sea of opportunity. Everyone is seizing the moment. The good and the bad of society have reduced the meaning of the Internet. Menace threatens each onlooker, as people browse the many pages of Cyberspace. As the new technological advances help to shape our society, one cannot help but think of the dangers waiting to preyRead MoreModern Technology And Its Effect On Society Essay1457 Words   |  6 Pagesthe people, thus the cost of safety should not be on the shoulders of the people. People who object to internet censorship believe that in order to govern themselves well, Americans must be able to share ideas, even offensive and controversial ones, freely. They argue that censorship is very rarely the solution to any positive goal. However, to truly understand the internet censorship debate one must inspect the many smaller underlying questions involved. Such as are there any combinations of educationRead More Should the Internet be censored? Essay946 Words   |  4 Pagesshould be asked: Who should censor the Internet the federal government or parents? Censorship on the Internet is a controversial issue. A lot of people agree that censoring violates the First Amendment of free speech. But many also believe that it is the government’s duty to censor to protect children and teenagers. The EFA (Electronic Frontiers Australia Inc.) is an organization against Internet censorship. The EFA’s goals are â€Å"to advocate the amendment of laws and regulations in Australia andRead More Internet Censorship Essay1726 Words   |  7 PagesInternet Censorship The freedom of speech that was possible on the Internet could now be subjected to governmental approvals. For example, China is attempting to restrict political expression, in the name of security and social stability. It requires users of the Internet and electronic mail (e-mail) to register, so that it may monitor their activities. In the United Kingdom, state secrets and personal attacks are off limits on the Internet. Laws are strict and the government is extremely interestedRead MoreThe Internet And The Rights Of Private Citizens1369 Words   |  6 PagesRights of Private Citizens Good afternoon Ladies and Gentleman. Today I would like to discuss a few of the laws that govern one of the world’s greatest assets, the Internet. It is the finest source of inspired, diverse, enabling and democratizing communication ever to tie people across the globe together. Anyone with some simple computer equipment can communicate their ideas to countless people at one time through what can truly be called the world s first true mass media. Serving as a tool for communityRead More Internet Censorship Two Case Studies: Australia and the United States2717 Words   |  11 PagesI. Introduction Internet censorship laws started appearing around the world in 1995. These laws covered content already illegal in existing laws for non-internet content, as well as for content that is not suitable for minors. Worldwide, four different approaches were taken with internet censorship. 1) The government encouraged user self-regulation, and voluntary use of content filters by their citizens. 2) Laws were implemented that penalized content providers who made censored material availableRead More Global Look at Internet Censorship Essay2815 Words   |  12 PagesGlobal Look at Internet Censorship Introduction Many Americans take for granted the freedom that living in the United States allows us. As we go through our days, we whine about our bosses, the governor’s latest political agenda, or read commentary about how the war in Iraq is morally wrong. Whether we are sending e-mail, posting on message boards, or reading the news online, we are guaranteed the same freedom of self expression that we enjoy offline. In other countries, the mere act ofRead MoreThe Liberties Of The United States Constitution1497 Words   |  6 Pagesago when the Internet was created. Over the last twenty-seven years technology has been quickly advancing creating an unknown world of the Internet and cyberspace. The new and vastly growing cyberspace has created unknown territory in the justice system of the United States. That unknown territory includes properly protecting the personal liberties the Bill of Rights was purposely created for, before the concept of the Internet came along. Advances in the Inter net and technology have brought a negativeRead MoreDeangles, M. (2015). National Electronic Health Record819 Words   |  4 PagesDeAngles, M. (2015). National Electronic Health Record Network Regulation and Synchronization of National and State Privacy Laws Needed to Increase Efficiency and Reduce Costs in Healthcare. Journal Of Legal Medicine, 36(3/4), 413-419. doi:10.1080/01947648.2015.1262194 The article focuses on the privacy laws associated with electronic health records (EHRs) and need to increase efficiency and cost reduction in healthcare. It explains that the federal government should regulate a national networkRead MoreGovernments Involvement Of Government Security1519 Words   |  7 Pagesmatter of seconds. However, the vast sea of communication and information that comes along with the internet is not a safe place. More and more often we hear of a security breach within a major company or leaked information, from hackers. Many people are questioning whether or not the government should get involved and regulate the internet. However, people don’t realize that the government’s involvement might infringe on our constitutional rights by censorship of information, invading privacy and the

The Bluest Eye by Toni Morrison Free Essays

The literary piece â€Å"The Bluest Eye,† written by Toni Morrison and published in circa 1970, has centered on the story of an eleven-year-old female character, Pecola Breedlove (Foerstel, 2002). The central theme that has been apparent in the story is the desire of Pecola to have white skin, blonde hair, and blue eyes. Not only does she want a set of blue eyes but she actually wants the bluest shade of blue that there is. We will write a custom essay sample on The Bluest Eye by Toni Morrison or any similar topic only for you Order Now Her desires for this kind of physical appearance stems from her idea that those who are given these physical features are given or are receiving a certain kind of privilege from the society because of the stigma associated with it. Chloe Anthony Wofford, more popularly known as Toni Morrison, is the second of four Black children who belonged to a family who worked their way to living (â€Å"Toni Morrison: Biography,† 1993). She was born in 1931 in Ohio and proceeded to earn her degree in prestigious universities, more specifically Howard and Cornell University (â€Å"Toni Morrison: Biography,† 1993). She has earned her positions in credible institution both in the academic ladder and in writing (â€Å"Toni Morrison: Biography,† 1993). Later on, she made an impact through the novels she made that showed the plight of the Black Americans that contained narratives of different characters’ lives (â€Å"Toni Morrison: Biography,† 1993). With the novels she made, she has earned several awards and recognition from different award-giving bodies in the field of literature that even included the Pulitzer Prize for the year 1988 (â€Å"Toni Morrison: Biography,† 1993). Summary of the Novel In Morrison’s novel, â€Å"The Bluest Eye,† Pecola has shown to be a girl who is born to parents who lived difficult lives in their past. Pecola’s mother, Pauline, has lived in isolation, often beaten up by his husband who she often provokes to do such, and only feels worth at work where she is made to clean the house of a White woman. On the other hand, Pecola’s father, Cholly, is a drunkard whose current state of misery is blamed to his parents abandoning him when he was still a child. He is made to live with his great aunt and an experience he could not forget is the incident where he felt humiliated when to White men caught him cohabiting and sexually exploited him. Soon, he found where his father is but the latter refused to take him in his life and later on met Pauline. They built a life together but soon, love is lost between them and they have both lost everything they had. Pecola came to their lives but she has also received failures from the personal angst of her parents. She has adopted the desires of being White from her mother as they both think that it is their only way to draw acceptance from the society they live in. It has served as an important part of their lives to desire for the physical features of a White individual because it somehow gives them hopes of being in a better condition than what they have now. However, it gives them frustrations, too, as society continuously rejects them and presses on their being Black as the very reason why they are treated badly. As for the miseries of Cholly, he ends up raping Pecola out of both guilt and emotional feelings for his child. Pecola becomes pregnant but the baby dies and her father decides to rape her for the second time. After this, she becomes lunatic which is the time when she thought that she had the bluest eye there is. Approach to the Novel The novel, during the time of its publication, has taken a different course from the usual ones taken by the Black women writers, who, in their literary works, meant to â€Å"destroy negative stereotypes of Black women, to present the relationship between Black men and women as ‘complimentary,’ and to affirm the Black family and community† (Dubey, 1994, p. 33). It has been exceptionally regarded as a literary piece that has laid before its audience the problems within the selves of the Black community that requires attention in order for them to proceed into accepting that they are a race equally superior and equally beautiful as the White (Dubey, 1994). While they condemn the disparities between the White and the Blacks, within them are the desires to be among the White people. Their condemnations arise from the issues they have with regard to their acceptance in a society dominated by the White people and they see that assimilation to this particular culture is the means through which they could fight it but is actually not. As shown in the novel of Morrison, it is best to realize the psychological and social impacts of the desires to be White in order to fully acquire an identity for the Black community (Dubey, 1994). Moreover, it should be understood that the work of Morrison requires an understanding of the history of the Black community as they tried to establish a place for their selves in the society where they live in. There is a common factor which should be targeted, which is the presence of direct and indirect discrimination against the Black community. Through time, it has become apparent that there is really a big difference with how White and Black individuals are treated. Moreover, the source for the discrimination felt by the Blacks should be understood in order to understand the novel. This is because the source of the Black characters in the story stems from a real-life dilemma that is not explicitly stated in the text. There is a need to unravel the true cause for the behavior of the characters in order to understand the way they feel and the way they are in terms of their relationship with society. Traditional beliefs, Practices, and Artistic Forms â€Å"The Bluest Eye† also contains elements of traditional beliefs, practices, and artistic forms in the later life of Pecola. When she became pregnant, Claudia and Frieda McTeer, children of the couples whom Pecola lived with, used their money in order to buy marigold seeds. They believed that if this would bear flowers, then the baby of Pecola would live, which is what they wanted despite the opposite stance of the people in their community. The money they used in order to buy the seeds is originally meant for the bicycle they wanted to buy for themselves but because of the importance and great belief they put on this practice, they prioritized the seeds instead of the bike. Their belief on this particular practice is further reinforced as the plant does not bloom and the baby of Pecola dies, which they could correlate because of the incident. Moreover, it has shown that the artistic manner of communication by the Blacks has been adopted by Morrison. The author wants to present the â€Å"aural literature† as she deliberately formed the sentences in such a way that a Black individual will be heard conversing to the audience and to other characters. To a certain extent, it pushes the approach away from the typical written language but delves more into the spoken language (â€Å"Toni Morrison,† 2009). While there are critics who mentioned that â€Å"her prose is rich,† she claims that it is an inherent quality of the Black language (â€Å"Toni Morrison,† 2009). She treats the manner of speaking observed from the Black people to be a distinct and different set of language that forms a body of its own as modifications and creations have evolved to how they use this language now. Moreover, it is said that the novel and other literary pieces written in the same manner has replaced the role of music played by the Blacks before (â€Å"Toni Morrison,† 2009). However, replacement may not be the term intended for this but rather, they simply shared the same portion and works towards the same goals, because of the same purpose, but uses different means. Preserving the Black Language With the manner by which the author structured the words and the sentences, the Black language has become apparent throughout the text. The rich and poetic form that is embodied in the language of the Blacks is an element that the author wants to retain. This lies beneath the psychological and social themes of incest, racial discrimination, and desires to be White. It tries to preserve the approach of this language developed within this race through the experiences of the characters and the conversations included in the story. It has been mentioned earlier that the different forms of Black music has shared a role with the literary pieces in keeping the culture alive for the Black community. With the onset of popular culture and the desires for assimilation, it is important that the unique characteristics and the distinct nature of the Black culture be preserved together with their history and unique experiences. Adopting other Cultures and Traditions As the author means to direct the entire story towards the Black community, most of the cultures and traditions that have been presented come from that of the Blacks. However, it still relates the Black culture into the White because of the interaction between the two that served as the important aspect of the paper. The only element that is taken from the White culture is the seemingly distorted and limited view of beauty, which requires them to see it within a white-skinned, blonde, and blue-eyed individual. Better treatment and the regard for superiority of people fitting this description has been ingrained into the lives of the Black characters as it is adopted from the White culture. This is seen to be the condition of the people during the time of the narrator’s existence but is constantly changing as we now see it. References Dubey, M. (1994). Black women novelists and the nationalist aesthetic. Indianapolis, IN: Indiana University Press. Foerstel, H. (2002). Banned in the USA: A reference guide to book censorship in schools and public libraries. (2nd Ed. ). Westport, CT: Greenwood Publishing. Toni Morrison: Biography. (1993). Retrieved April 1, 2009, from http://nobelprize. org/nobel_prizes/literature/laureates/1993/morrison-bio. html. Toni Morrison â€Å"The Bluest Eye. † Retrieved April 1, 2009, from http://academic. brooklyn. cuny. edu/english/melani/cs6/morrison. html#black. How to cite The Bluest Eye by Toni Morrison, Papers

Starting an Event Management Company

Question: Describe about the Starting an Event Management Company? Answer: Introduction Starting an Event Management Company from home is a widely accepted concept among young entrepreneurs (Kotler, 2012). The concept of starting a business from home enables business owners to experiment and also cut cost associated with resources required. This paper analyses the various ways in which an event management business can be marketed. Further, it aims at identifying and describing the information that is required to be submitted to the HMRC. The paper summarises the various stages that need to be carried out to start an event management business from home. Towards the end, it reviews different types of IT that an event manager can use to run an event management business from home. Event Management Company Event Management Company is engaged in organising and conducting events, such as conferences, seminars, parties, weddings or any personal or professional event. Event Management Company has key five functions; Planning, Organising, Staffing, Leading and Coordination and Controlling (Ramsborg, 2000). 1. Planning: It is the one of the main functions of an event management company. The event manager along with sales and marketing team prepares a plan for the event to be conducted as per clients requirements. It involves analysing the clients profile, requirement for the event, target audience and budget. 2. Organising: This is the second function for event manager. Once planning is done, organising the event is carried. It is from this stage that the real implementation of the program initiates (Kotler, 2009). 3. Staffing: After organising, staffing is done where event manager allocates work to different personnel of the company. 4. Leading and Coordination: Co-ordination among the personnel remains one of the key challenges for event. Hence, leading the team and coordinating the team is one of the key functions for event manager (Christensen, 1997). 5. Controlling: Finally, controlling refers to managing the personnel and managing the entire event effectively. These are five key functions of an Event Management Company. Marketing Ways Adopted by an Event Management Company An Event Management Company can adopt various marketing ways to advertise their business. Top ways to market business include Networking, Advertising, Business Cards, Informative brochures, Direct mails and Social Media Marketing (Ramsborg, 2000). Networking: This is one of the common ways to market an event management business. While networking, event planners usually meet people and hence, they know what services they offer. This way, they can refer business to their friends and colleagues. Secondly, networking with managers of hotels, caterers provide an opportunity to get clients looking for reputable event management companies. Advertising: Second way of marketing an event management company is through advertising. Advertising can be print or online depending upon the resources with the company. Event managers can give their advertisements in newspapers and magazines. Also, they can post their advertisements on others website through PPC, Google Adwords etc. Business cards: Third step is to publish professional business cards. Now days, e-business cards are widely used by companies to advertise themselves. However, some companies even prefer keeping traditional business cards (Bowdin, 2009). Informative brochures: Like business cards, informative brochures can be used as an effective way to attract prospective clients. This brochure will be first thing that clients will use to judge the event management company. Social Media Networking: Now days, the power of social media cant be underestimated. Social media enable marketers to interact with consumers effectively. Hence, being active on Facebook, Twitter etc can be really helpful for an event management company. These are some of the marketing ways that can be used by an event management company. Role of HMRC HMRC or Her Majestys Revenue and Custom is a non-ministerial department of UK government accountable to collect taxes and payment of some forms of state support. Hence, for a business, it is crucial to pay direct taxes including income tax and corporate tax and capital taxes. It is crucial for every new business to get registered with HMRC (Guiltinan, 1986). A sole trader and a nominated party can be registered. A new business can register itself for corporation tax and VAT. Further, a new employer can register itself for PAYE to take on staff. Steps to be taken to start an event management business from home There are different types of options available with the entrepreneurs while starting a company. These are Private Limited Company, Sole Trader and Partnership. Private Limited Company is created by one or more persons and their contribution to the company is limited (Goldblatt, 2008). Hence, their responsibility is limited. Sole Trader is one of the simplest forms of business which can be created by only one person with less investment (Dev, 2005). Sole Trader usually chooses to trade their business on their own name and he/she retains complete over his/her business. Partnership is a business organisation in which two or more people decide to operate the business (Adcock, 2001). The partners can be individuals, business organisations, schools, government or combinations. Some of the steps to be taken to start an event management business from home are: Collecting essential resources: To start a home based planning business, first step is to gather essential resources such as computer, telephone, fax, printer, basic party supplies, business license and a truck or a van. Find ways to market business: Marketing is an essential process for any business. Next step is to find ways to advertise business. There are wide-ranging marketing ways that can be adopted by an event management company (Cravens, 2010). These are described in above section. Carrying appropriate planning: In order to start a home based planning business, it is important to have a capable though small workforce. All members should be confident, creative, possess good verbal and written skills and management skills. This is the crucial time to budget, plan and negotiate. These are three key ways to start an event management business from home. Different types of IT There are various types of IT requirement of an event planner. Planners usually IT supports in order to develop themes and designs for requirements. Hence, employing a third party IT Company or cheap IT contractors can help in coping up with these requirements easily (Bowdin, 2009). Besides this, event planners can employ another event coordinator/designer, clerical assistant, human resource professional, marketing professional (Adcock, 2001). Event planners can handle non-essential functions such as accounting, tax related jobs etc them. To start a home based planning business, planers might need significant funding that is able to pay the bills, rents and salaries for three months. Conclusion In todays complex business environment, starting a small business is a task in itself. The needs of consumers keep changing with ever evolving technology and growing awareness so marketers are generally required to carry out thorough primary and secondary research. Now days, many people plan to start small businesses from home by making small investments. Starting a business from home helps the businessmen to cut the cost associated with HR, IT, Finance and other departments. One of the rising concepts is starting an event management company from home. References Ramsborg, G. (2000) (eds), Professional meeting management: Comprehensive strategies for meetings, conventions and events, 2008, 5th ed, Kendall/Hunt Publishing. ISO 20121 - Sustainable events", ISO (www.iso.org), Accessed 20 Feb, 2015. Bowdin, G. (2009). Events Management. Events Management S. Goldblatt, J. (2008). Twenty-First Century Global Event Management (The Wiley Event Management Series) ISBN 0-471-39687-7 Kotler, P. (2009). "1". A Framework for Marketing Management (4th ed.). Pearson Prentice Hall. Adcock, D. (2001). "Introduction". Marketing: principles and practice (4th ed.). Xavier thomas. p. 15. Kotler, P. (2012). Marketing Management 14e. Pearson Education Limited 2012 Adcock, D. (2001). "Introduction". Marketing: principles and practice. p. 16. Cravens, D. (2010). Strategic Marketing. Marketing Journal. Guiltinan, K. (1986). "Marketing Management: Strategies and Programs. Dev, G. (2005). "In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Century". Marketing Management 14 (1). Christensen, M. (1997). "Swarming the shelves: How shops can exploit people's herd mentality to increase sales". The Economist pp. 89